ViTAM

ViTAM

Client: Pesca International Co.,Ltd.
Design Company: Hermes inc.
Creative Direction: Kenichi Tamura
Art Direction: Natsuki Yahagi
Design: Yuya Sato
Country: Japan

ViTAM is a skincare brand that offers four skincare items and contains skin-caring vitamin ingredients to nurture the natural power of the skin 24 hours a day.
The brand's desire is to help even busy people nurture strong, bright, and beautiful skin.

The vitamin-colored packaging and logo express this concept.