HAUT ALL-IN-1 FACE TONER

HAUT ALL-IN-1 FACE TONER

Client: CARTA COMMUNICATIONS Inc.
Design Company: Shingo Kurono Ltd.
Art Direction/Design/Photograph: Shingo Kurono
Project Management: Junichi Kato
Country: Japan

HAUT, a skincare brand that designs for everyday life, aims to create products that are not only effective, but also beautifully designed in terms of feel, texture, ingredients, and packaging.

The design was created with attention to detail with the keyword "carefully designed design", just like skincare items that are developed by designing ingredients with precise calculations.

The bottles and boxes were designed in a geometric sans serif typeface, with large typographic designs for the item name, ingredients, and content volume. The cosmetic box was designed to be a product that people would want to own like an art book, and was packaged in card board paper, similar to that used for photo collections.

A concept book was included with the initial limited edition to convey the brand's world view.

In the men's skincare market, where demand has been increasing in recent years, the product was designed as an all-in-one lotion that is easy to use even for inexperienced skincare users, and the structural formulas of ingredients such as hyaluronic acid and ceramide were used as graphic design to promote the functional aspects of the product."