OUCHI GOHAN UMAMI SALT

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OUCHI GOHAN UMAMI SALT

Client: Biostayle INC. , GOOD NATURE MARKET
Design:Tainaka_office, G_GRAPHICS INC.
Creative Direction: Masahiro Tainaka
Design: Harunobu Sakaguchi
Country: Japan

This is a cacao seasoning from the OUCHI GOHAN series of GOOD NATURE STATION's original products, created as an upcycle of cacao husks, with the theme of food that is friendly to eaters, cooks, and the natural environment.
The use of cacao as a seasoning adds richness, depth, and aroma. Cacao, which has four of the five basic tastes (sour, sweet, bitter, and umami, excluding saltiness), can be said to be a natural flavor enhancer.

Cacao? Does it taste good? We wanted to convey "Umami" in a simple way without creating a skeptical image of the product, so we chose to write the product features on the package.
The words that emerged were "In pursuit of Umami, we naturally arrived at cacao.
In order to convey the message and the name of the product straight, we used only typography in the design.
The package design was designed to advertise the appeal of the product even in places where product pop-ups cannot be placed, such as inside the GOOD NATURE STATION or in the stores of business partners.