SEKAINO KITCHEN KARA TOROKERU CHAOSOUP
SEKAINO KITCHEN KARA TOROKERU CHAOSOUP
Client: Kirin Beverage Company,Limited
Design Company: Draft Co.,Ltd
Creative Direction: Satoru Miyata
Art Direction: Naoko Fukuoka
Design: Jun Saito
Country: Japan
With “food” as it’s theme, CHAOSOUP expresses the appearance of a new genre beverage by combining the brand’s logo with the CHAOSOUP’s logo. Taking inspiration from a deli, the packaging uses matte black color and texture. Illustrations of ingredients that make up the taste are arranged like a belt to express the changing tastes.
CHAOS + SOUP = CHAOSOUP. We want to deliver a meal that has a harmonious blend of flavors and fragrances. From this thought, CHAOSOUP was born. Inspired by the Vietnamese way of enjoying food - five flavors, five colors, two fragrances; CHAOSOUP delivers an overlap of flavors and tastes: fruity peaches, sweet-sour tomato paste, rich cream cheese and fresh peppermint. When the lid is opened, a mellow sweet fragrance entices your appetite. When the product is consumed, personality of each ingredient comes and goes.
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