Structura

Structura

Client: Structura
Design: Makkaihang Design
Creative Direction: Mak Kai Hang
Design: Mak Kai Hang, Jay Yeung
Project Management: Flora Yip
Country: Hong Kong

Neutral, minimalist, modern and romantic. STRUCTURA is a fashion house founded in Shanghai in 2022 by Jin Dachuan and designer Wawa. Inspired by “body as architecture”, it explores the ever-changing and flowing interrelationships between human beings, space and objects, as well as the key role that garment plays in it. We explore the infinite possibility and intriguing relationship between structure and form, and unfold the unseen, redefining the structured.

Print as architecture is our design motif echoing with STRUCTURA’s brand philosophy – we treated all prints as a form of artistic and structural expression by deconstructing the established form in packaging and reconstruct a new set of customer experiences. Each design carries a distinctive form when put together forming synergetic energy, and defining the brand narrative of STRUCTURA.