PJOLI

PJOLI

Client: Milbon Co., Ltd.
Design Company: SAYURI STUDIO, INC.
Art Direction/Design: Sayuri Shoji
Country: Japan

PJOLI is a product born from the fusion of the great power of nature and the technology that has been developed over more than 60 years of hair research to achieve the hair of your dreams with the blessings of plants.
The products are formulated with vegan and organic ingredients that have hair repair effects and are designed for comfort and finish. The brand's fragrance, a blend of essential oils, sometimes relaxes the mind and sometimes leads the heart forward, allowing the user to shine as the person they are by using the products.

The brand is modern, yet it will make you feel relaxed. Every time you touch it, you will feel a rich attachment to it. The package design is based on this idea.
The bottle container is made of environmentally friendly plant-based plastic as much as possible. The rounded shape of the brand's signature ingredient, "rice," and the gentle roundness of the bottle's shape represent the "healthy mind" that is created by conditioning the hair, scalp, and body. The smooth, matte texture blends easily and harmoniously into interior spaces. The bottle colors incorporate globally recognized concepts of color psychology and earth colors, and each line has its own theme color.