Niigata Seishu OMUSUBI
Niigata Seishu OMUSUBI
Client: Niigata Seishu OMUSUBI Seizojo
Brewery: Imayo Tsukasa Sake Brewery Co. Ltd. / Echigo Denemon Co. Ltd.
Design Company: DESIGN DESIGN Inc.
Art Director: Takeaki Shirai
Designer: Takeaki Shirai
Country: Japan
In the label design, the omusubi (Japanese rice balls)'s "rice (white)" and "nori, dried seaweed (black)" is expressed straightforwardly. The product name is in a distinctive typography and creates the outlook of the brand. I aimed to break preconceived notions surrounding Japanese sake packaging.
Bob Lawson
Digital Communication services, including website design, search engine optimization, social media, and content creation for nonprofit organizations, consultants, and creative entrepreneurs.
