nui nui

nui nui

Client: nui nui
Design Company: Five Metal Shop
Creative Direction: Chingwen Chen
Design: Yu Ling Chou
Logotype: Cheng Yu Lin
Illustration: Little Oil Art
Country: Taiwan

nui nui is a new skincare brand focusing on simple and natural ingredients. We were commissioned to create the visual communication of the brand.

To help the brand stand out in the competing market, a clean, geometric and sophisticated design approach was what we suggested. Different from most of ‘girly’ or medical facial mask package in current market, we designed a visual identity of organic forms to represent two essential ingredients of each product whose color scheme was inspired by plants as well.

Also, the packaging design for nui nui is a brand-new experience we created for user. An open sleeve box structure is the approach to generate the feeling of unfolding a present. Besides from the the unboxing experience, the interior of the cardboard wrap shows the illustration in two different scenario, botanical landscape with animals and flowers, which is an indication of nui nui’s as a natural beauty routine.