NIIGATA Local cuisine
![NIIGATA Local cuisine](https://images.squarespace-cdn.com/content/v1/5f3683a4b30b6c425c1989bc/1730347779454-US193HQ8N3Y2C733T35L/niigata+local+cuisine.jpeg)
![DSC08419_2.jpg](https://images.squarespace-cdn.com/content/v1/5f3683a4b30b6c425c1989bc/1730348299145-T9D19XYMIKTMV2S7BRL9/DSC08419_2.jpg)
![DSC08421_2.jpg](https://images.squarespace-cdn.com/content/v1/5f3683a4b30b6c425c1989bc/1730348358438-1YBZCSTQPO0KT47J2VUV/DSC08421_2.jpg)
![DSC08422_2.jpg](https://images.squarespace-cdn.com/content/v1/5f3683a4b30b6c425c1989bc/1730348366066-BPTHC7BYZA5OFEF5H3UO/DSC08422_2.jpg)
![DSC08370_2.jpg](https://images.squarespace-cdn.com/content/v1/5f3683a4b30b6c425c1989bc/1730348230127-K658WMFCNII87UR75WX1/DSC08370_2.jpg)
![DSC08415_2.jpg](https://images.squarespace-cdn.com/content/v1/5f3683a4b30b6c425c1989bc/1730348285633-3QW0BBEZA4H0RJ75CHPB/DSC08415_2.jpg)
![DSC08406_2.jpg](https://images.squarespace-cdn.com/content/v1/5f3683a4b30b6c425c1989bc/1730348204630-4N3ZOZ3234I1AO9QXA2Y/DSC08406_2.jpg)
![DSC08363_2.jpg](https://images.squarespace-cdn.com/content/v1/5f3683a4b30b6c425c1989bc/1730348135435-P2Q41Q9GK9PKQJ00CWYU/DSC08363_2.jpg)
![DSC08351_2.jpg](https://images.squarespace-cdn.com/content/v1/5f3683a4b30b6c425c1989bc/1730348134870-YCLIKWHS40YF6XYFJ49Z/DSC08351_2.jpg)
NIIGATA Local cuisine
Client: yukiro uohyo
Design Company: NISHIMURA DESIGN
Art Direction / Design: Takayuki Nishimura
Calligraphy: Saisui Shimoda
Country: Japan
Grocery product package of a local dish that has long been a favorite in the Niigata area of Japan.
It is produced and sold by a local ryotei restaurant that has been in business for 150 years.
The design uses traditional calligraphy, but with a modern approach to make it recognizable to young people and overseas visitors, who are not familiar with local cuisine.
TOPAWARDS ASIA