meiji THE Chocolatea
meiji THE Chocolatea
Client: Meiji Co., Ltd.
Design Company: Promotions Light Co., Ltd.
Creative Director: Kimiko Ida
Art Director / Designer: Nanase Suzuki
Designer: Natsuki Sato
"As a "Bean to Bar" product, this concept is conveyed in a simple manner through the use of craft paper and by positioning the illustration of the cacao bean in the centre.
When the chocolate bars are displayed side by side in a shop, with its various cacao flavours expressed through different colours and foil stamps, we aimed for an effect that transfroms the entire display into a "Bean to Bar" chocolate shop."
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