kyouno

kyouno

Client: Kyouno-Nihonshu Ltd.
Design Company: KAAKA inc.
Creative Direction: Masato Nagumo
Art Direction: Ryosuke Kato, Chihiro Kato
Representative: Sawako Hamamichi
Country: Japan

Sake - is a traditional Japanese alcoholic drink. Our brand "kyouno" brings sake closer to your everyday life with a "just right" format.
Usually, sake is distributed in "Issyo-bin"(1,800ml) bottle which is hard to finish up for most of the people.
”kyouno" has bottled sake in "Ichigo-bin"(180ml) so that you can take sake into your daily life more easily.

The flavors of sake are not systematized and are difficult to understand deeply so we have put paper tubes around the neck of the bottle to help people savor the taste.
Also, these common white paper tubes not only hide the complex structure of the bottle but also creates consistent and unified inspiration for the brand.
This way, when the bottles are lined up the delicate and beautiful differences of each sake emerge and enhance the individuality of each label.
Our brand symbol, "Ikkon-mark" is largely placed at the center of the bottle. "Ikkon" meaning " a cup of sake" symbolizes the scene of the sake poured into a sake-cup. The mark is commonly printed on the bottle to signify the brand's symbolic face.