INFINITE WRAP

INFINITE WRAP 

Client: Part of Art
Design Company: BLOW
Creative Direction/Art Direction: Ken Lo
Design: Ken Lo/Annisa Fung/Jacky Ching/Zaylor Leung
Country: Hong Kong

We were originally asked by client to design some patterns for wrapping paper.
During the development, we found that actually most of the wrapping papers are in a roll format which is hard to organise and always create wastage.

The consumers’ experience is boring as you can only use the same pattern and only have one function - gift wrapping.
We want to create a new format that Is more interesting and encouraging to fully use a wrapping paper.

Infinite Wrap is a tearable and foldable wrapping paper. It is easy for storage, you can easily tear off for gift wrapping.
Each Infinite Wrap can be divided into 24 square sheets.

With the modern and stylish pattern, you can always select which part you want to use for wrapping or even making origami.
You can also treat it as a contemporary poster with different sizes.