Foot GroomerGrand

Foot GroomerGrand

Client: SUNPAC,Ltd.
Design Company: GRAPH Co. Ltd.
Art Direction/Creative Direction/Design: Issay Kitagawa, Masatoshi Yoshimoto
Project Management: Yuzo Murabe
Country: Japan

Foot Groomer Gran is the world's first foot brush developed to massage feet while washing them in the bathroom. In particular, the abrasive coated on the tip of the brush is a patented technology. Data has also proven its health benefits such as blood circulation promotion and relaxation.

The client was looking for a way to visually differentiate the product from its less expensive followers and similar products, and GRAPH proposed a price point that was commensurate with the effectiveness of the product. The client decided to legitimately assert its value by raising the price of the product and to approach sales channels in a different, higher-priced range.

In addition, at the exhibition, the image was unified with the same world view as the products. GRAPH designed the booth, video, uniforms, etc. in total.

In the product design, while the product shape was to remain the same, the tips of the brushes were changed to futuristic fluorescent colors and silver to evoke an image of scientific evidence. The idea was to highlight the company's unique technology, which no other company has. The package design was stylish and luxurious, while creating a unified image that effectively communicates the development of the series on the sales floor. The evidence-based rationale for the product's reliability and high added value was successfully conveyed, fostering a world view and expanding sales channels.