Craft Mayonnaise,Craft Ketchup

Craft Mayonnaise,Craft Ketchup

Client: Studio beta Inc.
Design: KAAKA Inc.
Creative Direction: Tetsuya Umeda(NEWS)
Art Direction: Ryosuke Kato, Chihiro Kato(KAAKA)
Production: Takeru Amano(NEWS), Yusuke Yamanaka(kome Inc.)
Country: Japan

"Craft Mayonnaise" and "Craft Ketchup" are condiments crafted by top-tier chefs. While these are beloved staples in many households, this product was developed with the desire to bring carefully crafted flavors into everyday life. Primarily sold through an e-commerce platform, each condiment can be purchased individually. However, this award-winning product is designed as a set—allowing mayonnaise and ketchup to be enjoyed together as a thoughtfully curated pairing. The packaging embodies the essence of the product’s concept. The hand-wrapped finish evokes the artisanal craftsmanship of chefs who are redefining these iconic condiments, emphasizing the care and dedication behind their creation. At the same time, ready-made bottles and a functionally designed outer box were intentionally chosen to reflect the brand’s vision of 'ordinary' packaging—ensuring that it remains more than just a minimalist object, but rather a refined expression of everyday simplicity.